Publishing rules

The Publishing tab decides where an Item matches.

Homepage: Any page, Homepage only, or Exclude homepage
Views: comma-separated view names. Leave empty for the integration default (article, productdetails, and so on)
Menu items: leave empty for all menus of this integration. Required when Integration is Menu Manager
Categories: limit Joomla content to selected categories
Article IDs: optional comma-separated IDs

For a whole-site Article test, leave menus and categories empty. For Local Business, set Integration to Menu Manager and pick the contact menu item.