When / Then

Click New or open an existing rule. The When / Then tab is the main recipe.

Basic identity

• Rule name (required): for example Come Back Homepage
• Alias: leave blank unless you need a fixed machine name
• Description: optional notes for you

When (the trigger)

• Page load
• After delay
• Tab becomes inactive
• Tab inactive for X seconds (common for Come Back)
• Tab becomes active
• Page inactivity
• Time on page
• Scroll depth

Use Wait / value for seconds (or scroll percent). Use Extra delay only if you want an added pause after the trigger.

Then (the effect)

• Effect: Static, Blink, Scroll, or Rotate
• Message: the tab text visitors will see
• Rotate messages: used when Effect is Rotate
• Speed (ms): how fast blink/scroll/rotate updates
• Until: stop when the visitor returns, after a duration, or never
• Welcome-back message: optional message when they return

Simple Come Back example

1. When = Tab inactive for X seconds
2. Wait / value = 10
3. Effect = Blink
4. Message = Come back!
5. Until = Visitor returns
6. Save